Customer Focus

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Why you should be measuring business growth through a lens of customer empathy
Want to avoid running a mediocre business? Accelerate commercial impact by investing in the confidence of your customers and employees alike.
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Alicia Carney

February 2023

4 steps to reduce risk of product-market fit failure
There's no perfect way to prove PMF, but this abstract metric can still help you win.
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Alicia Carney
Grow your confidence and get that promotion: Join us for 'WTF is Go-To-Market'
We're now accepting applications for the fourth cohort of our top-rated product marketing course.
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Alicia Carney

August 2022

Speaking of failed product launches... here's a story about my own (AMA ft. videos!)
James and I joined the Launch Awesome community for an AMA on everything we learned from our failed launch.
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Alicia Carney
Never fail a product launch again (+ free template)
Launches require an iterative mindset and a launch template that works harder for you. Grab my free battle-tests GTM launch template and learn how to…
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Alicia Carney

July 2022

Affected by layoffs? You've got free access to the WTF is Go-To-Market course + community.
James and I are opening access to our top-rated product marketing course for people affected by layoffs.
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Alicia Carney

December 2021

🎙️ Jira, HubSpot stalking & Smash Mouth
A quick 20-minute podcast episode on PMM tech tools, and some advice for product marketers building Product-Led Growth
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Alicia Carney
2022 product marketing predictions
Top tips for effective customer marketing from a Product Marketing #Influencer 😎
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Alicia Carney

November 2021

The Inclusivity Scholarship: Improving representation in product marketing
We're announcing the Inclusivity Scholarship for WTF is Go-To-Market, built to improve access and diverse representation in the PMM community.
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Alicia Carney
Who are your customers and what do they want from you? (video + transcript)
Video and transcript from my interview with Ellen Donnelly for 'The Ask' where we discussed customer focus and the power of positioning.
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Alicia Carney
Calling all customer activists (yes, you)
My thoughts on when customer focus isn't enough
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Alicia Carney

October 2021

How do you hire a 'good' product marketer? Answer: You don't. You build one.
Free product marketing job description (+ PMM Course Launch 🎊)
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Alicia Carney
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