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Never fail a product launch again (+ free template)
Launches require an iterative mindset and a launch template that works harder for you. Grab my free battle-tests GTM launch template and learn how toโฆ
Alicia Carney
Aug 9
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Never fail a product launch again (+ free template)
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Affected by layoffs? You've got free access to the WTF is Go-To-Market course + community.
James and I are opening access to our top-rated product marketing course for people affected by layoffs.
Alicia Carney
Jul 29
2
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Affected by layoffs? You've got free access to the WTF is Go-To-Market course + community.
customerfocus.substack.com
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๐๏ธ Jira, HubSpot stalking & Smash Mouth
A quick 20-minute podcast episode on PMM tech tools, and some advice for product marketers building Product-Led Growth
Alicia Carney
Dec 20, 2021
1
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๐๏ธ Jira, HubSpot stalking & Smash Mouth
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2022 product marketing predictions
Top tips for effective customer marketing from a Product Marketing #Influencer ๐
Alicia Carney
Dec 16, 2021
3
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2022 product marketing predictions
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The Inclusivity Scholarship: Improving representation in product marketing
We're announcing the Inclusivity Scholarship for WTF is Go-To-Market, built to improve access and diverse representation in the PMM community.
Alicia Carney
Nov 24, 2021
1
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The Inclusivity Scholarship: Improving representation in product marketing
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Who are your customers and what do they want from you? (video + transcript)
Video and transcript from my interview with Ellen Donnelly for 'The Ask' where we discussed customer focus and the power of positioning.
Alicia Carney
Nov 16, 2021
2
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Who are your customers and what do they want from you? (video + transcript)
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Calling all customer activists (yes, you)
My thoughts on when customer focus isn't enough
Alicia Carney
Nov 9, 2021
2
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Calling all customer activists (yes, you)
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How do you hire a 'good' product marketer? Answer: You don't. You build one.
Free product marketing job description (+ PMM Course Launch ๐)
Alicia Carney
Oct 21, 2021
3
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How do you hire a 'good' product marketer? Answer: You don't. You build one.
customerfocus.substack.com
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Head of Product Marketing
Job description for you to adapt by level requirement or business need
Alicia Carney
Oct 20, 2021
1
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Head of Product Marketing
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Case Study: Positioning your way to PMF
Sharing results & opportunities found through quantitative ICP research, and making a statistic case for green payments
Alicia Carney
Sep 27, 2021
4
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Case Study: Positioning your way to PMF
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3 highest priorities for early stage marketing
How to get the foundations right the first time
Alicia Carney
May 13, 2021
1
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3 highest priorities for early stage marketing
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Uncomfortably Narrow: Quick Tips for Customer Focus ft. James Doman-Pipe
An audio interview on how to focus on your customer
Alicia Carney
May 6, 2021
4
2
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Uncomfortably Narrow: Quick Tips for Customer Focus ft. James Doman-Pipe
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