In the fast-paced world of tech startups, the ones that win (or frankly, survive) understand that effective annual planning is intrinsically linked to their go-to-market (GTM) strategies. As we approach the planning season, it's crucial to ensure that your marketing activities, sales experiences, and even skillset/hiring decisions ladder up to your overarching GTM motions.
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Aligning annual planning with GTM motions
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In the fast-paced world of tech startups, the ones that win (or frankly, survive) understand that effective annual planning is intrinsically linked to their go-to-market (GTM) strategies. As we approach the planning season, it's crucial to ensure that your marketing activities, sales experiences, and even skillset/hiring decisions ladder up to your overarching GTM motions.