Grow your confidence and get that promotion: Join us for 'WTF is Go-To-Market'
Grow your confidence and get that promotion: Join us for 'WTF is Go-To-Market'
We're now accepting applications for the fourth cohort of our top-rated product marketing course.
“Quite simply the best thing I could have done as a product marketer.
I've spent my career to date largely executing quick/short term wins at startups. I joined WTF IS GTM to broaden my skillset, looking to become less reactive and more strategic.
The course gave me the skills, frameworks, and best practices (that I still lean on), while also giving me the confidence and sounding board to start implementing strategic projects straight away. It's unlocked a new way of thinking around product marketing, and a new community to learn from too.”
- Jack P., Linnworks
Last year, I launched a short course with my product marketing life partner James Doman-Pipe. Together, we built everything from scratch — the course structure, five weeks of content, and a strong set of shared values. It sounds cheesy, but our ‘students’ brought to life the magical missing ingredient: a kickass community.
Community… that word is thrown around a lot lately. So what do I really mean?
I mean that our students leaned as much into the course materials as they did our shared values — a bias towards empathy, championing inclusivity, and becoming a customer activist. They created a space to be unrestrained, unfiltered, and vulnerable, and then, they met each other there.
James and I feel extremely lucky that our first three cohorts leaned in, got shit done, and now, 40% of them have been promoted (internally and externally). One of the most meaningful outcomes we hear, and we value, is a transformation in our students’ sense of confidence and agency to truly run GTM within their teams.
Facilitating this course is one of the most fulfilling things I’ve done in my 12 years of product marketing. So to our community, thank you!
Apply for our top-rated product marketing course, WTF is Go-To-Market, running March 10 to April 18, 2023!
The course runs from March 10 to April 18. Over five-weeks, you’ll learn new skills, build confidence, and get the tools to build a customer-focused go-to-market strategy.
Or learn more at the WTF is Go-To-Market website
Who it’s for
We’ve coached over 40+ product marketers of all levels (even c-levels!), and all types of companies across many industries and countries.
We’re a global community with folks joining from the UK, Europe, Nigeria, the United States, and Japan — to name a few!
Whether you’re looking to switch into product marketing, or a seasoned product marketing leader challenging yourself to push the boundaries of best-in-class – WTF is Go-To-Market is for you.
What you’ll learn
The course takes you on a journey to cover everything you need to know to excel as a go-to-market-savvy product marketer, including
Foundational components of a GTM strategy
Customer and market research techniques
Defining your value proposition
Messaging and positioning that resonates
Effective product launches
Iterating to success
Why you should join
We know our training and content works.
40% of students received a promotion within six months
100% of students gave the course ⭐⭐⭐⭐⭐
100% would be disappointed if no longer available
NPS of 93
Hear what Amanda had to say:
This course has trained me '0-to-1 product marketing'. I feel confident in taking what I learned and leading our new product arm of the business.
Beyond the skills, the people and the new community I know have to share and learn from is incredible. Inspirational and empowering.
I wish I could take the course again!
Who are you?
James and I have been friends for the last 7 years, worked together for three, and are so close that we live on the same street. We both have:
Learned product marketing from the ground up
Built product marketing teams at high-growth startups and scaleups
Nerdy levels of passion about product marketing, but in different (complementary) areas
Have won awards and nominations for our craft
How much is the course?
Join us for just £995.
You’ll get over 40 hours of live and recorded learning, a great community of eager product marketers, and a certificate of completion to add to your portfolio. Payment plans, multi-currency payments, and multi-seat discounts are available!
How do I apply?
We invite you to complete our simple application process – to better get to know you, and to ensure the course will be a good fit for you.
Or learn more at the WTF is Go-To-Market website
We hope you join us!
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