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Never fail a product launch again (+ free template)
Launches require an iterative mindset and a launch template that works harder for you. Grab my free battle-tests GTM launch template and learn how to…
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Alicia Carney
3 product marketing archetypes every hiring manager should know
And why "there are no good PMMs in Europe" isn't acceptable.
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Alicia Carney
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Easy First Steps for ‘Voice of the Customer’
How to get started building your cheapest and most invaluable resource to date - a 'Voice of the Customer' report
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Alicia Carney
The overlap between Product Marketing and Product Management
How does the customer benefit (and suffer) from the overlap between PM and PMM?
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Alicia Carney
Customer obsessed? I don’t believe you.
How to align your company values with the work happening on the ground (free template inside!)
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Alicia Carney
Speaking of failed product launches... here's a story about my own (AMA ft. videos!)
James and I joined the Launch Awesome community for an AMA on everything we learned from our failed launch.
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Alicia Carney
What exactly is an ICP, and why is it critical for early-stage startups to define it quickly?
In a rush to create something new, don’t overlook a critical step — understanding exactly who you’re building for.
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Alicia Carney
4 steps to reduce risk of product-market fit failure
There's no perfect way to prove PMF, but this abstract metric can still help you win.
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Alicia Carney
Affected by layoffs? You've got free access to the WTF is Go-To-Market course + community.
James and I are opening access to our top-rated product marketing course for people affected by layoffs.
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Alicia Carney
2022 product marketing predictions
Top tips for effective customer marketing from a Product Marketing #Influencer 😎
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Alicia Carney
Case Study: Positioning your way to PMF
Sharing results & opportunities found through quantitative ICP research, and making a statistic case for green payments
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Alicia Carney
Calling all customer activists (yes, you)
My thoughts on when customer focus isn't enough
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Alicia Carney
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