WTF is Go-To-Market is back: open registration until June 1st

We received incredible customer feedback on the first cohort of our course WTF is GTM, so we're back for round 2

👋 Heya! It’s Alicia. Welcome to Customer Focus - a tragically infrequent* newsletter to help you accelerate growth by putting your customers at the heart of your business.

*Sorry for the radio silence! Some exciting new projects will be announced soon, but for now, I’m having a blast building Lune to help businesses fight climate change through their customer experiences. I will return to a more frequent posting schedule by summer. 🙏💛

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Exciting news! 🎉 Registration is now open for the second cohort of WTF is Go-To-Market - a course to up-skill marketers into the best product marketers they can be. 

“Before I started this course, I knew what I needed to do as a Product Marketer, but was struggling to understand how I could tie everything together to make the most impact in my role.”

“Product marketing is a completely new world for me and the company I work for.”

“There is so much information about Product Marketing readily available, but it’s sometimes hard to connect the dots and really understand how it’s applied in the field.”

… Does any of this sound familiar?

Most likely, yes!

Product marketers everywhere are scrambling to support their businesses with everything from positioning to customer insight to go-to-market execution.

But it’s so hard to learn.

The number one questions that James and I talk to product marketers is ‘what is go-to-market?’. It’s a crucial part of the puzzle to unlock for sustainable, effective business growth, but difficult to grasp and put into action.

You can read about the theory, sure. But the best way to understand GTM is to recap the foundations, learn by doing, and have a safe, supportive environment to ask questions.

So… that’s what we did. Our first cohort was a great success with outstanding results and fantastic feedback (check out the testimonials on the course page!).

Launching our second cohort

We’ve updated the program based on feedback (more video walkthroughs, more collaboration time on live sessions) and we’re getting ready to welcome our second cohort!

WTF Is Go-To-Market is a unique, five-week short course for B2B startup marketers to learn the skills, build confidence, and get the tools to build a customer-focused go-to-market strategy.

The course starts on 13 June and runs through July 15 - with 1-hour live sessions on Tuesdays and 1-hour office hours for 1:1 support on Thursdays.

In this time, we’ll guide marketers through six modules from ground zero to build a fully-formed strategy, including:

1. Understanding the functional GTM components

2. How to really know your customer

3. What it means to define your value proposition

4. How to launch your product into the market

5. Why you need to communicate your GTM strategy

6. How to iterate your GTM strategy to success

We’re offering over 40+ hours of education, including:

• 10+ hours of live sessions

• 30+ hours of written and video content

• 10+ product marketing templates

• Slack community of your peers for ongoing support

• Weekly homework assignments to put your new skills to the test

Interested? Registration closes June 1st 2022.

Here’s to growth,

Alicia

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