Hello & Welcome! π
Iβm Alicia. You can learn more about my work here or my tweets here.
In February 2021, I spoke about customer focus, cultivating empathy across teams, and influencing stakeholders on aΒ Product Marketing AllianceΒ panel.
I was shocked at the amount of feedback I got on this. The concept of empathy clearly resonated.
It felt, to me, like this was just scratching the surface of the hard truth: customer focus is REALLY HARD TO GET RIGHT!
So I'm happy to announce my new Substack, where I'll send free, helpful content to help you and your business put your customers at the heart of everything.
Subscribe below for free tips, frameworks, and personal war stories on how to grow your business through customer-focused Go-To-Market strategy, positioning, messaging, and more.
In the meantime, tell your friends!